Electronic Medical Records for the Developing World
The overarching goal of this project is to produce a marketing and communications strategy for EMR4DW to increase the profile, knowledge and understanding od EMR4DRW’s work.
In early 2012 Dr Peter Smith travelled to Eastern Uganda, to volunteer at a remote clinic. Whilst he was there, he discovered that there was no effective way of either keeping records of his consultations, or knowing the incidence of any particular disease, complaint or even if something was chronic in the area-which compromised patient safety. As a result, Dr Smith decided to develop an electronic medical records system, and with the aid of Bass Stewart, co-founded EMR4DW in 2014. EMR4DW is a non-profit, non-sectarian, fully registered charity committed to achieving sustainable health care through the use of the electronic medical records system, which not only saves lives but also empowers the local community by providing confidence in their healthcare. The system is simple, easy to use, usually ‘cloud’ based and can be installed anywhere in the world within 24 hours. All users can be proficient within two days. Once installed, subsequent ability to record and search data is saving lives and improving both personal and public health care – as it does in in any developed country. Three of their members are GPs, each with over 30 years experience of Primary Care, who work and teach in Sub Saharan Africa on a regular basis. Currently they have electronic medical records systems in daily use in 14 clinics in countries such as: Uganda, Democratic Republic of Congo, Costa Rica, Nicaragua, Haiti, Dominican Republic, Kenya and India with over 70,000 patients on their systems. They currently have plans to expand with another clinic opening in Uganda in 2019 and a further 3 in the pipeline. They are an experienced team who have presented to the Ugandan Govt E Health working group and continue to be involved in the planning for introduction of EMRs nationally in that country. Alongside this they are members of the Ugandan UK Health Alliance (UUKHA - part of Health Education England) and are working with them in Gulu, Uganda, with the aim of establishing EMRs in several clinics. Currently, their system can record and report on over 200 WHO coded diseases.
The overarching goal of this project is to produce a marketing and communications strategy for EMR4DW to increase the profile, knowledge and understanding od EMR4DRW’s work. The result of this will hopefully be to establish key links with strategic partners. The key focus areas are providing clarity to what the charity is trying to achieve; looking at ways to expand the charities reach and impact; and to help secure the sustainability of the charity. This project will consist of conducting a wide variety of both primary and secondary market research. As well as analysing data, quantifying results and ensuring that our recommendations are of the highest quality. The overall outcome of this project will be to help this fantastic organisation gain traction, both nationally and internationally, and to help them continue to provide the means to save lives across the world.
- Analysing how the work of the charity is marketed and how is can be improved upon:
- Take a look at current social media outreach to gain an understanding of what is being done well and what needs to be changed. (i.e What content?, how regularly?)
- Evaluate and improve upon the current position of social media through identifying key trends such as: Peak Times, Interaction per post
- Which organisations are more successful and why? - What are their strategies and what are they doing which differentiates them
- Advising on and implementing improvements to the Charity’s website:
- Comparing and contrasting the website against benchmarks
- Evaluating whether each part of the site is fit for purpose and that it is standardised across the platform (does it reflect the charities aims/goals?
- Understanding whether the navigation of the site is appropriate
- Identifying and developing key communication channels to potential users, partners and donors:
- Clearly define the demographics for users, partners and donors so that we can understand who EMR4DW is seeking to target
- What channels do other, similar, organisations utilise to reach their target demographics
- Devise a systematic strategy for targeting potential sponsors
- Researching the national and international market and identifying the charity’s key selling points
- What are the charities key selling points? These are what will make them stand out from others organizations. (I.e Empowering communities to help themselves and offering long-term solutions which will evolve as infrastructure improves)
- Conduct research into the market to identify potential key strategic partners which could help EMR4DW fulfill its mission and vision
- Researching the costs and resources required to implement short and long-term marketing recommendations:
- Quantify each of our recommendations. What will the relative impact of implementing each recommendation compared to its cost.
- Conducting a cost benefit analysis of each recommendation to rank them in order of effectiveness. What will the sunk costs be?
- Provide a timescale for each of our recommendations
Typically, we appoint 3-5 Consultants and 1 Project Manager per project.
Consultant (no previous experience required):
- attend weekly training sessions and a weekly team meeting
- attending mentor calls
- execute assigned tasks (research, survey creating, data analysis etc.)
- helping the Project Manager to set the direction of the project
- committing to personal development
- main deliverables: Statement of Work, Final Presentation
Project Manager (no previous experience required):
- taking on the responsibility of leading the project team
- delegating tasks and helping out with any necessary tasks
- organising meetings and keeping track of project deadlines
- leading the creation and delivery of deliverables (Statement of Work, Final Presentation)
- organising (with the help of the External Relations Officer) and attending mentor calls
- looking after Consultant personal development
- attending meetings with their Strategy Partner(s)
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York Community Consulting (YCC)
YCC is the University of York’s very own student-led pro-bono consultancy organisation. The two primary aims of the organisation is:
- To provide students with the opportunity to develop themselves, both personally and professionally, widen their expertise, and improve their future employability.
- To create a positive social impact in both the local and wider community by providing targeted analysis and intuitive solutions to, but not exclusively, charities, student start-ups and local government.
Former Project Manager
"Not only did I oversee the delivery of a pan-European penetration and scalability strategy, I did so alongside some of the brightest students I've ever met- it really is a fantastic opportunity."