Looking at how Yorchestra can retain its appeal whilst remaining affordable and accessible is vital, and there is also some scope to increase the ways in which new players first hear about the course.
Yorchestra is a non-residential holiday orchestra in York, open to all young musicians aged 6-21,
whatever their level of experience. There are five different orchestras, meaning that players of all
abilities have the opportunity to have fun making music and new friends. Yorchestra courses are
held during the school holidays at Easter, Christmas, and over the summer. Musicians are currently
charged to take part, with bursaries available for families facing difficult financial circumstances. This
covers the cost of renting venues and paying for professional tutors.
Yorchestra is a non-profit currently run by a committee of volunteers, and has been running since 1992. The most recent Christmas course gave over 150 young musicians from the York area chance to develop their skills in a supportive and engaging environment.
Yorchestra is in ongoing discussions regarding both its fees structure and the nature of its outreach. Diminishing school resources for music means that Yorchestra is more important than ever, and the committee want to ensure that it can continue into the future. Looking at how Yorchestra can retain its appeal whilst remaining affordable and accessible is vital, and there is also some scope to increase the ways in which new players first hear about the course.
1. Research current demographics of current and recent members
a. Analyse existing data held by Yorchestra regarding outreach
i. Determine how current members first heard about Yorchestra
ii. Establish how many members come in on the “bring-a-friend” scheme
iii. Explore geographical areas of current members
b. Analyse existing data regarding financials
i. Understand the current costs associated with venue hire and tutor salaries
ii. Determine current uptake of bursaries
2. Provide recommendations for Yorchestra’s future outreach strategy
a. Determine the key areas in which Yorchestra differs from other youth orchestras,
both locally and nationwide
i. Establish which of these factors are a particular draw for potential and
current Yorchestra members
b. Explore creative and low-cost marketing strategies to increase Yorchestra’s name
i. Analyse the usefulness of using schools as centres for outreach,
especially given decreasing music provision
ii. Explore other venues and events at which Yorchestra could be
3. Determine a plan for Yorchestra’s future fee structure
a. Analyse current costs of venue hire
i. Explore the possibility of formalising the current arrangement with the
University of York
b. Determine whether the current flat rate structure is sustainable
i. Compare to competitors and similar orchestras
ii. Analyse the advantages of other pricing schemes, if applicable
c. Establish the role that bursaries play
i. Explore whether these could be linked to transport costs
Typically, we appoint 3-5 Consultants and 1 Project Manager per project.
Consultant (no previous experience required):
- attend weekly training sessions and a weekly team meeting
- attending mentor calls
- execute assigned tasks (research, survey creating, data analysis etc.)
- helping the Project Manager to set the direction of the project
- committing to personal development
- main deliverables: Statement of Work, Final Presentation
Project Manager (no previous experience required):
- taking on the responsibility of leading the project team
- delegating tasks and helping out with any necessary tasks
- organising meetings and keeping track of project deadlines
- leading the creation and delivery of deliverables (Statement of Work, Final Presentation)
- organising (with the help of the External Relations Officer) and attending mentor calls
- looking after Consultant personal development
- attending meetings with their Strategy Partner(s)
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York Community Consulting (YCC)
YCC is the University of York’s very own student-led pro-bono consultancy organisation. The two primary aims of the organisation is:
- To provide students with the opportunity to develop themselves, both personally and professionally, widen their expertise, and improve their future employability.
- To create a positive social impact in both the local and wider community by providing targeted analysis and intuitive solutions to, but not exclusively, charities, student start-ups and local government.
Former Project Manager
"Not only did I oversee the delivery of a pan-European penetration and scalability strategy, I did so alongside some of the brightest students I've ever met- it really is a fantastic opportunity."